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Pharma's New Commercial Sales Model: An Examination of Strategies,
Perceptions and Recommendations |
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| This report captures how leading
pharmaceutical companies have realigned their marketing efforts to
adjust to the many changes in commercial promotion in the United States.
Several key areas directly impacting
Pharma commercial strategies are explored, including:
 | Patient compliance |
 | Collection of field representative
competitive intelligence |
 | Projected changes in sales force size
and structure |
 | Increasing patient out-of-pocket costs
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 | Physician accessibility |
* Save 5% -- Mention "PharmCast.com" when
purchase.
To receive more information about the study,
please click on the
following "Request for Info" link.
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